About Us
Jen Segger
Founder + Head coach
As a professional endurance athlete, Jen saw a need in Squamish many years ago for a training facility that was specialized and unique to cater to the demands of a very active community. She wanted to create a place where those who were inspired by the outdoor environment could train effectively indoors in such a way to develop the skills necessary to excel on the trails, in the mountains and on the water, rock and snow. After teaching classes outdoors for several years and coaching endurance athletes around North America, it was finally time to take the next step so that programs could be offered on a year round basis and Jen could have a central location in which to work with clients. From virtual to now reality, Challenge By Choice finally has a home base!
Jen is a certified ACE personal trainer, Crossfit Level I instructor and FaCT Level I tester. She specializes in endurance training systems, preparing athletes of all levels for road and trail races, ultra-marathons, stage races, mountain biking, triathlon, xterra, ski mountaineering and stand up paddleboarding (SUP). Jen also coaches virtually, allowing her to help people across Canada, USA and globally reach their peak athletic potential. She pairs various method of training with her own style of functional endurance techniques which when combined, enables athletes to take what they do indoors and apply it to real outdoor sport. As Jen believes, there is no point in being “gym fit” but rather, train to be strong and ready to pursue your outdoor passions.
More information on Jen, her athletic career and professional speaking can be found at www.jensegger.com
JF Plouffe
Trainer, Conditioning Coach + Mountain Bike Head Coach
Jean Francois (JF) Plouffe has more than 20 years of experience in the guiding/instructing industry and is a certified trainer from the American Certification of Sport Medicine (ACSM). He has completed a certificate in rehabilitation at The Cite College in Ottawa and has a diploma in Recreational Outdoor Management from Swinburn University in Australia. JF recently just completed his Professional MTB Level 1 through ZepTechnique in Whistler.
Passionate about the outdoors, health, fitness and his family, JF brings a wealth of experience and certifications to instruct and lead climbing, mountain biking, white water canoeing/ kayaking, snowboarding, diving, advanced wilderness first aid and leading multi day expeditions on the international scale.
As a motivation speaker and teambuilding facilitator, JF shares his adventures and experiences with the hopes of building a better community for us all to be apart of.
As a business direction, Jean-Francois Co-founded in 2006 The Core Climbing and Fitness Center in Whistler. He has operated a kayaking and diving business in Hawaii and taught for the Outdoor Education Group in Australia. As a sports ambassador and trainer, JF is sponsored by Peak Performance in Whistler.
JF is currently coaching and working with a wide diversity of athletes ranging from climbers and mountain bikers to rehabilitation and life style. If you see him with his son on the trails or at the CBC studio, be ready to "High Five."
